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Legal Services Society Is Now Legal Aid BC

by Legal Aid BC

After years of being known informally as “Legal Aid,” the Legal Services Society has officially adopted the name Legal Aid BC as part of its new brand. If you have recently visited our website or follow us on social media, you may have already noticed our new look and logo.

We completed the rebranding work just before COVID-19 hit the province, but decided to delay the release of the new brand until now so we could focus on serving clients during the pandemic.

Why rebrand?

It was definitely time for the organization to change its visual identity, however. Our research showed that the public no longer associated legal aid with the Legal Services Society, the name we have been using since 1979. By calling ourselves Legal Aid BC, it will be easier for British Columbian’s to find our services and get the legal help they need.

Our new identity is based on feedback from clients and community workers. The new tagline, “Support when you need it,” reflects how we can help British Columbians with their legal problems in many different ways.

The new logo of Legal Aid BC and its new tagline "Support when you need it"

While we transition to the new brand, you may still see our old name or logo on our publications or products, but we will continue to offer the same legal aid services.

Whether it’s a lawyer’s help in a courtroom, legal advice over the phone or legal information online from our websites and publications, we are here to help provide legal aid services to those in need.

About Legal Aid BC

Legal Aid BC is the non-profit organization that provides legal aid services to British Columbians under the Legal Services Society Act, and provides free lawyer services to approximately 120,000 people each year. Even more people use its easy-to-read publications and self-help websites.

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Blog post banner for Pro Bono Collaborative Family Law Project

Legal Help from Home: The Pro Bono Collaborative Family Law Project

Legal Help from Home is a Clicklaw Blog series highlighting free or low-cost resources available during COVID-19.

Public health directives associated with the response to the pandemic have changed accessibility to various services, creating what can be a confusing landscape for anyone needing access to legal resources. To ease confusion and highlight resources available and how to access them, Clicklaw has put together the Covid-19 Resources for British Columbians wikibook and will be featuring legal help and tools in this and other Clicklaw Blog posts. The resources featured in this series provide help beyond finding legal info and are accessible from home or remotely.

Separation during COVID-19: the Pro Bono Collaborative Family Law Project           

The British Columbia Collaborative Roster Society is currently offering a remote, voluntary and confidential program to assist people going through a separation or divorce, called the Pro Bono Collaborative Family Law Project. This program is available for people who are unable to afford the Collaborative team for their case, and wish to negotiate and meet (via Zoom, a teleconferencing software) using the principles of Collaborative Practice.

Who is eligible?

The program is available to couples in which both parties:

  • Agree to participate in settlement meetings; and
  • Earn a combined gross annual income of $75,000 or less; and
  • Have less than $100,000 worth of assets (excluding pension plans)

How will it work?

Interested parties are required to fill out an application form, at which point eligible applicants will be contacted by the Collaborative team.  A team of professionals will be assigned to the successful applicant’s case, with the focus being to find a solution that works for both parties and any children involved. The team will include a lawyer for each party, a neutral divorce coach and if needed, a financial neutral to work with both parties to reach a settlement that works for all sides. This may include a parenting plan or arrangements around financial support, depending on the situation.

Get in contact

For more information about accessing this program and how to apply, visit

Find it on Clicklaw:

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To stay informed on resources available during COVID-19 restrictions, visit Covid-19 Resources for British Columbians.

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